Our Predictions for 2015 The business landscape is changing rapidly. Between innovations in mobile technology, strides in social media marketing, and rapid migration way from

Message Orchestration Across the Customer Lifecycle The notion of “Customer Lifetime Value” is a concept and calculation that helps CMOs determine the dollar value associated

“The world is moving to a state where it is important to engage with your customers anywhere and everywhere.”  This is according to Cloud CCM

  There is a lot of excitement about “cross-channel marketing” these days, and for good reason. For businesses today, engaging with customers across multiple channels

Many organizations offer electronic statements, bills, renewals, notices and paperless correspondence to their customers. But despite advances in online technology, and in the face of